The older Mercury motors have
the serial number on the front of
the mounting bracket above where
the steering cable goes through.

Johnson and Evinrude motors
have their model and serial
numbers on the transom bracket
similar to where the image
describes to the left.
Chrysler and Sea King and the
earlier Force motors will have the
model and serial numbers under
the hood just below where the
carburetors are or on the newer
Force motors the model and serial
numbers will be on the transom
bracket similar to where the image
describes to the left.